Americans spent almost $2.64 billion on OnlyFans in 2025, cementing the United States as the platform’s largest and most lucrative market, according to new analysis by Finbold using data from analytics firm OnlyGuider.
The figures, calculated over the first 334 days of the year, show Americans collectively spent an average of $237 million per month, $55 million per week, and $7.9 million per day on the London-based subscription platform. This breaks down to roughly $329,000 per hour, $5,483 per minute, or $91 per second, highlighting the scale of engagement in the US digital economy.
The 2025 spending represents a 1.95% increase over 2024, when Americans spent $2.58 billion on OnlyFans. While growth has slowed compared with other countries, the United States still dwarfs international competitors. The United Kingdom ranked second, generating $531 million in spending—almost five times less than the US total.
Per capita data shows that for every 10,000 Americans, roughly $77,334 was spent on OnlyFans in 2025, averaging $7.73 per person nationwide. Certain US cities significantly outpace the national average. Atlanta, Orlando, and Miami led global city rankings, reflecting the prominence of creator-driven digital content in urban centers. Atlanta topped the list, with $525,475 spent per 10,000 residents, followed by Orlando at $466,430 and Miami at $374,921.
Not all regions saw growth. Washington, D.C. experienced the steepest decline, with a 6.64% drop in spending year-on-year, while Las Vegas recorded the largest rebound, increasing 6.23%.
Despite slowing domestic growth, the US remains the cornerstone of the global OnlyFans economy. Canada saw spending rise 5.17%, and Mexico experienced a surge of 19.12%, though both countries remain much smaller markets in absolute terms.
Sam Pierce, CEO of OnlyGuider, described Atlanta, Orlando, and Miami as “world-leading outliers” that drive a substantial portion of the platform’s revenue. He noted that these urban centers reinforce the United States’ dominant role in the creator-driven digital economy.
The data underscores the continued appetite for online subscription content in the US, even as growth rates moderate. Analysts say the scale of spending raises questions for policymakers and businesses regarding regulation, consumer habits, and the broader cultural impact of creator-driven platforms.
While the US market is no longer the fastest-growing, its multi-billion-dollar engagement with OnlyFans demonstrates the platform’s deep integration into American digital life and its influence on the global subscription economy.
