Fast-rising technology firm Booked it has secured £2.5 million in growth capital from Calculus Capital to accelerate its expansion in the booming experience economy. The funding will support the company’s product development, team growth, and further market penetration across entertainment and leisure sectors.
Booked it, founded in 2020 as a pivot from nightlife platform Licklist, offers a full-suite booking, CRM, marketing, and loyalty platform tailored for social and entertainment venues. Since its inception during the pandemic, the business has surpassed £100 million in annual bookings and now employs a team of 40. With this latest investment, it is targeting an ambitious £1 billion in total bookings.
The firm’s technology powers digital booking and engagement tools for a range of high-demand sectors, including family entertainment, competitive socialising venues, live events, and visitor attractions. Clients include big names such as Lane7, The Cube, and Urban Playground.
“The investment from Calculus Capital marks a pivotal milestone in our journey,” said Booked it CEO Brad Nobbs. “It enables us to accelerate growth across multiple dimensions—from product development to global expansion.”
Nobbs highlighted the company’s lean and capital-efficient approach, adding, “We’ve always operated with a strong focus on sustainability and scalability. With Calculus onboard, who share our long-term vision, we’re ready to fully unlock the next chapter of our growth.”
Booked it’s platform is designed to integrate bookings with powerful CRM and marketing automation tools, enabling businesses to personalise engagement, boost repeat visits, and streamline operations. Its solutions are particularly relevant as consumers increasingly prioritise experiences over goods—a trend reinforced by recent figures from Barclays, which reported £178 billion in consumer spending on experiences in Q3 2024 alone.
Richard Moore, Co-head of Investments at Calculus Capital, praised Booked it’s potential, stating: “Booked it is perfectly positioned in the fast-growing social activity market. The team has built a mission-critical, highly scalable solution that offers real depth and functionality for its clients.”
“We’re excited to support Booked it through its next phase of growth, helping the business to expand its offering and deliver long-term value for clients and partners alike,” Moore added.
As digital transformation continues to reshape how consumers discover and enjoy leisure activities, Booked it’s software-driven approach is increasingly vital. The company plans to use the investment to enhance its tech stack, grow its team, and solidify its place as a market leader in experience-driven digital bookings.
With strong momentum and fresh backing, Booked it is aiming to become the go-to booking engine in a rapidly evolving landscape where consumer expectations around convenience and personalisation are higher than ever.
