Recognition of the official Made in Britain trademark has reached a key milestone, with 50% of UK adults now identifying the label, according to a new YouGov poll. The findings come amid growing calls for a national ‘Buy British’ campaign aimed at boosting support for homegrown manufacturers.
The poll also revealed that 44% of respondents said they would be more likely to purchase UK-made goods if they were clearly marked with the Made in Britain logo. The trademark is used exclusively by members of the Made in Britain organisation, a not-for-profit body representing over 2,160 UK manufacturers. To qualify, companies must prove that their products are manufactured in Britain and meet ethical and sustainability standards.
John Pearce, CEO of Made in Britain, said the poll results affirm the organisation’s growing impact in promoting domestic industry. “Our trademark only appears on products that are verified as made in the UK. Members must also meet high standards of ethics and sustainability. That mark is a promise — it means something real,” Pearce said.
The organisation has seen a surge in interest recently, with a 20% increase in membership enquiries reported in April. Pearce attributes the rise to ongoing economic and geopolitical instability, including the imposition of new US tariffs on UK-made goods following President Trump’s recent trade policy announcements.
“Global turbulence and trade barriers have reminded businesses and consumers alike of the importance of making things here in Britain,” Pearce added. “There’s a clear shift in awareness — British provenance is becoming a key part of purchasing decisions.”
Despite recognition of the Made in Britain label growing, traditional factors like price (46%) and product availability (45%) remain the most influential in buying behaviour, according to the survey. However, provenance and ethical sourcing are becoming increasingly important, especially in the wake of disrupted global supply chains.
The Made in Britain campaign also gained political backing last month when the Liberal Democrats called for mandatory country-of-origin labelling, echoing the push for a national ‘Buy British’ initiative.
Founded in 2015, Made in Britain has become a familiar symbol across a wide range of sectors — from industrial goods and medical equipment to artisan food and furniture. Its trademark can be found on thousands of products, including vans, kitchen appliances, and fashion items.
Pearce concluded: “British manufacturing is more relevant than ever. For businesses, showcasing their British credentials isn’t just patriotic — it’s a smart business move that resonates with today’s consumer.”
