Gin and Tonic Overtakes Tea as Britain’s Favourite Drink

Gin and tonic has overtaken tea as the nation’s favourite drink, marking a dramatic shift in British consumer habits, according to the latest findings in the Bacardi Cocktail Trends Report. The survey reveals that 44% of Britons now choose a G&T when meeting friends, narrowly surpassing the 41% who still prefer a traditional cup of tea. A further 15% of respondents were undecided between the two beverages, which have long been staples of British culture.

The rise in gin’s popularity comes as the UK gin market continues to thrive, maintaining its position as the largest in the world. Last year, gin sales reached £750 million, underlining the enduring appeal of the spirit that dates back to the 17th century. In contrast, tea consumption is on the decline. Sales of everyday black tea brands like PG Tips and Yorkshire Tea fell by 6% in 2022, amounting to £341 million. Research firm Mintel forecasts a further 8% decline in the tea market from 2023 to 2028.

The change in beverage preferences is reflected in the challenges facing Britain’s oldest tea brand, Typhoo Tea. The company recently entered administration, burdened with over £70 million in debt and struggling with diminishing demand. Meanwhile, the cocktail culture is flourishing, particularly among younger consumers. Nearly half of Gen Z respondents—aged 18 to 29—prefer celebrating special occasions with a cocktail instead of Champagne. Additionally, 35% of Gen Z consumers are more likely to choose a cocktail over beer, and 29% prefer it over wine, compared to last year.

Davide Zanardo, of Bacardi UK & Ireland, commented, “The G&T tops our poll for 2025, so it’s not surprising that it’s now rivalling tea as the country’s national drink.” This shift in consumer habits reflects a growing trend toward cocktails, such as piña coladas and mojitos, as part of an evolving drinking culture in the UK.

The transformation in British drink preferences presents both challenges and opportunities for businesses in the beverage sector. While traditional tea brands face declining sales, the spirits market is well-positioned for growth. As consumer tastes evolve, companies in the industry will need to adapt to this new landscape, embracing the rise of cocktails and changing expectations around beverage consumption.