Barry-Based Social Enterprise Sees 20% Surge in Sales After Gavin and Stacey Cameo

The Goodwash Company, a social enterprise based in Barry, has reported a 20% increase in online sales following its appearance in the highly anticipated Gavin and Stacey Christmas special finale.

The company’s luxurious, cruelty-free handwash was prominently featured in the bathroom of Pam and Mick West in the special, marking a major milestone for the Welsh brand. The cameo brought national attention to the company and generated a significant boost in online engagement. In just two days, TikTok views soared from an average of 2,000 to nearly 100,000.

Mandy Powell, founder of The Goodwash Company, expressed her excitement at the unexpected feature. “Being featured in Gavin and Stacey has been incredible for us,” Powell said. “As a proud Barry resident and long-time fan of the show, it means so much to see our products on screen. I didn’t know our ‘Sebon Dwylo’ handwash would appear, but when I saw it behind Smithy in the bathroom, I let out a little scream of excitement!”

The appearance on the beloved show has significantly raised the profile of The Goodwash Company, which was established in 2018 with a commitment to providing sustainable, vegan, and cruelty-free skincare products. The brand is also known for reinvesting its profits into Welsh communities and charitable causes. The company’s growth has been supported by the Business Wales Accelerated Growth Programme (AGP), which has helped it scale sustainably.

In addition to the sales increase, the company’s visibility has been boosted, particularly for its bilingual branding, which incorporates both English and Welsh. Powell expressed pride in being able to showcase ethical Welsh products to a wider audience. “The Welsh language is central to our brand, and we’re thrilled to see that our products are resonating with so many people,” she said.

Looking ahead, The Goodwash Company is keen to build on the momentum generated by its Gavin and Stacey appearance. Powell revealed plans to expand its online marketing efforts, grow its presence on TikTok, and pursue new partnerships. “The increased visibility and sales spike have been phenomenal,” she said. “We’re excited to continue celebrating Welsh culture and growing our brand both in the UK and internationally.”

With its strong foundation in ethical business practices and a growing fan base, The Goodwash Company is poised to capitalize on its newfound exposure and continue expanding its reach worldwide.