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YouTube to Limit Fitness and Body Image Content for European Teens

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YouTube to Limit Fitness and Body Image Content for European Teens

European teenagers may soon notice a shift in their YouTube recommendations as the video-sharing platform implements new restrictions aimed at limiting exposure to certain health and fitness videos. The move comes as part of YouTube’s efforts to curb content that “idealizes” specific body types, particularly those that may foster negative self-image among young viewers.

As one of the most popular social media platforms for teens, YouTube typically recommends videos based on what users have previously watched, creating a cycle where viewers may be repeatedly exposed to similar content. This can sometimes lead teens down a path toward more extreme or harmful content. In response, YouTube initially introduced restrictions in the United States last year and is now expanding them across Europe and globally, based on advice from its Youth and Family Advisory Committee.

A Step Towards Healthier Content
The new guidelines aim to prevent teenagers from developing negative beliefs about their bodies, according to Dr. Garth Graham, head of YouTube Health, and James Beser, director of product management for YouTube Youth. In a joint statement, they explained that while individual videos might not pose an immediate concern, repeated exposure to certain themes can be detrimental to young viewers.

“YouTube will now limit recommendations of videos that idealize particular fitness levels or weight groups, compare and idolize specific physical features, or display socially aggressive behavior like intimidation or fighting,” Graham and Beser noted.

Social Media and Body Image
Social media has long been linked to poor body image, mental health issues, and even eating disorders. A comprehensive review of 50 studies across 17 countries last year highlighted how exposure to idealized body types online can contribute to self-comparison and unhealthy behaviors, particularly for women, girls, and people who already struggle with body image.

A 2021 study specifically focused on “Fitspiration” content on YouTube found that fitness influencers often promote unhealthy habits, with viewers reinforcing these behaviors through comments. This kind of content can be especially harmful when teens are repeatedly exposed to it.

YouTube’s Ongoing Efforts
YouTube has already taken steps to restrict access to content related to eating disorders and physical violence. The platform also directs users searching for sensitive topics, such as suicide or self-harm, to crisis hotlines. For this latest update, YouTube worked with organizations in Germany and France to ensure the changes would be effective.

Regulatory Pressure
Tech companies, including YouTube, have faced increasing scrutiny from regulators over the impact of their content on young people’s mental health. In the UK, the communications regulator Ofcom ordered tech platforms to take measures against harmful content recommendations for children, including those related to self-harm and eating disorders. Similarly, the European Union’s Digital Services Act, adopted in 2022, calls on tech giants to protect children from content that could harm their physical, mental, or moral development.

These new measures by YouTube are part of a broader effort to make the digital environment safer for young users.

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Kevin O’Leary Joins Bid to Acquire TikTok Amid US Ban Threat

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Kevin O’Leary, widely known for his role as “Mr. Wonderful” on the American series Shark Tank, has announced plans to join billionaire Frank McCourt’s consortium in a high-stakes effort to acquire the popular video platform TikTok. The move comes as the Chinese-owned app faces mounting pressure, with a looming deadline of January 19 for its parent company, ByteDance, to divest TikTok’s U.S. operations or face a potential ban.

In the spring of 2024, President Joe Biden signed legislation mandating that ByteDance sell off TikTok’s U.S. business by January 19, 2025. Failure to comply would result in the removal of the app from U.S. app stores and a ban on accessing it via web browsers. TikTok has challenged the law, asserting that it infringes upon U.S. First Amendment rights and amounts to censorship. However, proponents of the ban argue that TikTok poses a national security threat due to its potential ties with Chinese authorities and concerns over user data sharing.

McCourt, the founder of Project Liberty and executive chairman of McCourt Global, revealed in December that he is assembling a group of investors for the “People’s Bid for TikTok.” The consortium’s goal is to take control of TikTok’s U.S. operations while ensuring that users’ data is protected and returned to them. McCourt claims that verbal commitments of up to $20 billion have already been pledged for the acquisition.

O’Leary, who is now part of the group, shared his views on the effort in an interview with Fox News on Monday. He emphasized that the bid is not only about purchasing TikTok’s U.S. assets but also about safeguarding the privacy of the app’s 170 million American users. “It’s about empowering creators and small businesses. And it’s about building a platform that prioritizes people over algorithms,” O’Leary said in a statement on X (formerly Twitter).

The bid may require collaboration with President-elect Donald Trump, who has taken steps to delay the ban and has expressed an interest in preserving TikTok. Trump is seeking a Supreme Court review of the ban, which is scheduled for consideration on Friday, just before he is inaugurated as president the following day.

As the January 19 deadline approaches, the pressure on ByteDance to divest TikTok’s U.S. operations is mounting. Neither Project Liberty nor O’Leary’s representatives responded to requests for comment on Tuesday.

The outcome of this high-profile bid could have significant implications for TikTok’s future in the U.S., as well as for the broader debate over privacy and national security in the digital age.

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TikTok Appeals to US Supreme Court to Delay Potential Ban

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TikTok has made a final appeal to the US Supreme Court in an attempt to delay a law that could force its Chinese parent company, ByteDance, to either sell the platform or face a nationwide ban. The companies filed an emergency injunction request on Monday, seeking to prevent the law from taking effect on January 19. Without this delay, they warn that TikTok’s US operations may be shut down, affecting approximately 170 million American users.

The law, passed by Congress in April, cites national security concerns over TikTok’s Chinese ownership. US officials argue that the platform’s access to vast amounts of American user data, including location and private messages, along with its influence over content recommendations, could be exploited by foreign adversaries. The law requires ByteDance to divest TikTok or face severe operational restrictions in the US.

In response, TikTok and ByteDance have denied these allegations, insisting that no imminent threat exists. They argue that the law infringes on free speech, as it singles out TikTok and violates the First Amendment. Earlier this month, a Washington DC court rejected these claims, prompting the companies to file their appeal with the Supreme Court.

The companies also warn that even a temporary shutdown of TikTok in the US would have serious consequences, potentially causing a loss of one-third of its US user base. They say such an abrupt closure would significantly undermine TikTok’s value to advertisers, content creators, and employees.

President-elect Donald Trump, who once attempted to ban TikTok during his first term, has now reversed his stance. Trump, who is set to take office on January 20—just one day after the law’s deadline—has pledged to preserve the platform. His position could potentially lead to policy changes or new negotiations surrounding TikTok’s future in the US.

The law’s potential impact comes amid broader US-China trade tensions. TikTok and ByteDance argue that a ban could set a precedent for further crackdowns on other foreign-owned apps. A similar attempt by Trump to ban Tencent’s WeChat in 2020 was blocked by US courts.

In addition to TikTok’s appeal, a group of US users has filed their own emergency plea with the Supreme Court, emphasizing the platform’s importance as a speech forum and calling for strict legal scrutiny of any action that restricts access to it.

Michael Hughes, a TikTok spokesperson, stressed the importance of First Amendment protections, asserting that a hasty ban would harm Americans’ freedom of expression. The US Department of Justice, however, maintains that the law is crucial for safeguarding national security and protecting personal data from foreign influence.

As the January deadline approaches, TikTok and ByteDance are hoping for a Supreme Court decision by January 6 to allow time for a potential shutdown and coordination with service providers. The outcome now rests in the hands of the justices.

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TalkTalk to Cut Hundreds of Jobs in £120m Cost-Saving Overhaul

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Broadband provider TalkTalk is set to slash hundreds of jobs as part of a major cost-cutting strategy aimed at saving £120 million and stabilizing its financial position. The company, burdened by significant debt, announced the restructuring plan last week in a bid to address mounting losses and operational inefficiencies.

Initial redundancies are already under consultation, with approximately 130 roles expected to be cut from its Salford-based consumer division. Additional reductions in its wholesale arm, known internally as Platform X, are anticipated to bring total job losses into the hundreds.

The cuts will primarily affect central head office positions, with TalkTalk citing inefficiencies from overlapping business units and management layers. As of February, the company employed 1,857 people, two-thirds of whom were in administrative roles.

The job reductions are part of a broader cost-saving agenda, with TalkTalk aiming to achieve 60% of the targeted £120 million savings within the next 12 months. Beyond layoffs, the company’s plan includes selling non-core businesses, closing offices, and tightening budgets for marketing, travel, and catering.

TalkTalk also intends to leverage automation and artificial intelligence to streamline operations and is exploring outsourcing and offshoring options.

The restructuring comes after TalkTalk narrowly avoided collapse this summer. Founder Sir Charles Dunstone and key shareholders provided a critical cash injection to prevent a default on its £1.2 billion debt. Despite the bailout, the company’s financial struggles persist, with servicing costs on the debt remaining a significant burden.

For the six months ending in August, TalkTalk reported losses of £72 million, while its customer base declined from 3.6 million in February to 3.4 million by August.

Industry analysts remain cautious about TalkTalk’s prospects. James Ratzer of New Street Research noted that even if the cost-cutting measures succeed, generating the anticipated £70 million in free cash flow would fall short of covering the company’s interest obligations.

In an effort to raise funds, TalkTalk last year broke up its business and has since explored the sale of parts of the company. However, negotiations with Australian investor Macquarie over a potential £500 million investment in Platform X ended without a deal earlier this year.

A TalkTalk spokesperson described the restructuring as a “multi-year transformation” designed to simplify operations and maintain competitive connectivity services for millions of customers. They acknowledged the difficulty of the job cuts, stating, “We are consulting on the future of some roles at TalkTalk’s consumer business as part of this transformation.”

This sweeping overhaul marks a critical juncture for the company as it seeks to overcome financial challenges and remain competitive in the U.K.’s broadband market.

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Hiring outside London has dropped significantly after Chancellor Rachel Reeves unveiled her first Budget, leaving regional businesses scrambling to contain costs. The recruitment firm Robert Walters reported a 45pc fall in fee income from operations outside the capital during the final quarter of 2024, while London-based income rose by 3pc. The company attributed the decline to a hiring slowdown triggered by Ms Reeves’s tax measures, including a £25bn increase in employers’ National Insurance contributions. Toby Fowlston, chief executive of Robert Walters, said the surcharge “has been a dent to employers, and obviously that cost is needing to be absorbed.” A trading update revealed that the 30 October Budget rattled business confidence and dampened employers’ hiring plans in the closing months of 2024. The Institute of Directors reported that business confidence fell to its lowest level since the first Covid lockdown in December 2024. Mr Fowlston noted that worker confidence has also taken a hit, as many employees who secured “premium salaries” in the post-pandemic hiring boom are hesitant to switch roles in an uncertain market. “If you put yourselves in the shoes of an employee, they’re thinking: I’m on a good salary, the market is volatile, why would I move?” he explained. He added that Labour’s plans to overhaul UK employment law could amplify the pressure on Britain’s jobs market. “Further increases in costs” for employers would be “critical” for Labour to address in collaboration with businesses, he warned, cautioning that reforms—especially around zero-hours contracts—could have unintended negative consequences.

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