Fans around the world braved long queues and chilly nights as Nintendo’s highly anticipated Switch 2 hit shelves at midnight in major cities from Tokyo to Toronto. The launch marks the Japanese gaming giant’s first-ever direct console sequel and comes on the heels of massive global pre-release demand.
UK tech retailer Currys reported record-breaking interest, calling it their “biggest gaming pre-order ever,” with over 30,000 units sold before launch. Crowds lined up outside stores in the early hours, many eager to get their hands on the new hybrid device and its flagship title, Mario Kart World.
But the global release wasn’t without setbacks. British retailer Game canceled several pre-orders without warning, leading to frustration among customers. Meanwhile, Nintendo earlier this year briefly paused U.S. orders due to tariff-related concerns. Despite these disruptions, enthusiasm remained high.
The Switch 2 builds on the success of the original Nintendo Switch, which has sold over 150 million units since its debut in 2017. While the new console boasts a brighter display, increased storage, and more powerful performance, it retains the hybrid format that allows for both handheld and TV play.
A key attraction is Mario Kart World, which headlines the launch but comes at a steep £74.99—around £15 more than typical Nintendo games. The price has raised concerns among fans, particularly students and younger gamers.
“It’s a big deal for us,” said Tushar Sandarka, president of the University of York’s Mario Kart society. “Even if it’s more expensive than I’d hoped, it’s going to serve me well for the next 7 or 8 years.” Others, like students Mae and Lottie, said they would stick with the original model due to the cost. “It’s quite spenny,” Mae remarked.
The naming of the console—keeping the “Switch” branding—marks a strategic departure for Nintendo. “This is the first time Nintendo has launched a straight sequel,” noted GamesRadar+ brand director Sam Loveridge. “Consumers know exactly what they’re getting.”
At launch, first-party game offerings remain limited, aside from Mario Kart World and a tech demo called Welcome Tour. Major titles like Metroid Prime 4 and Donkey Kong: Bananza are still in development. To fill the gap, Nintendo has re-released enhanced versions of Breath of the Wild and Tears of the Kingdom, while third-party developers offer titles such as Cyberpunk 2077 and Bravely Default.
Industry analysts say the Switch 2’s upgraded specs position Nintendo to better compete with Sony and Microsoft. “This more powerful console brings Nintendo into more direct competition,” said Katie Holt of Ampere Analysis.
As excitement peaks, early signs point to strong sales—but whether the Switch 2 can achieve the lasting impact of its predecessor may depend on the strength of future game releases and how much fans are willing to spend.
