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Empowering Teams: Building a Culture of Business Development

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In today’s competitive landscape, fostering a culture of business development (BD) is essential for organizational growth. However, many leaders often feel uncertain about driving business development themselves, leading to a reluctance to empower their teams. This can result in missed opportunities for expansion. Here are some strategies for leaders to cultivate a thriving business development culture within their organizations.

Understanding Business Development Culture

Creating a culture of business development goes beyond simply disseminating a one-page guideline with core messages. It requires team members to have a comprehensive understanding of the organization’s identity, including its vision, purpose, and core values. When employees genuinely connect with these elements, they become more effective at identifying potential opportunities and converting prospects into clients. Leaders should ensure that everyone is aligned with long-term growth objectives and aware of the target clients and projects.

The Importance of the Elevator Pitch

Even seasoned leaders may find initiating conversations for business development daunting. A critical aspect of this is having a solid elevator pitch—an introduction that succinctly presents who you are, your role, and the value your organization brings. Key components of an effective elevator pitch include:

  1. Be Succinct: Keep your introduction brief—ideally within 30 seconds. Provide an overview of your professional role and the challenges your organization addresses.
  2. Body Language Matters: Maintain open and confident body language to foster trust and engagement.
  3. Authenticity is Key: Genuine interactions resonate more with others than overly scripted presentations.
  4. Cultivate Curiosity: Conclude your pitch with an open-ended question to encourage further dialogue.
  5. Aim for an Outcome: Every interaction should yield tangible results, whether it’s exchanging contact information or scheduling a follow-up meeting.

Navigating Conversations and Confidentiality

In the realm of business development, first impressions are crucial. When engaging with new contacts, a warm introduction can set the stage for a productive conversation. Leaders must also prepare their teams to handle questions they may not have answers to. Acknowledging uncertainty, followed by a commitment to find the answer or connect the person with someone who can help, reflects professionalism.

However, caution is paramount. Employees should avoid sharing confidential information that could jeopardize client relationships or the organization’s reputation. Leaders should establish clear guidelines on what information can be disclosed and encourage their teams to seek clarification when in doubt.

Final Thoughts

Ultimately, every employee represents the business in their interactions, and business development is an ongoing process. Leaders have a pivotal role in creating an environment where purpose, culture, and values are clearly communicated, empowering their teams to act as brand ambassadors. By equipping employees with the knowledge to navigate conversations and recognize opportunities, organizations can harness the collective efforts of a motivated team. Investing in your people and fostering a culture of business development not only drives growth but also builds lasting connections that can shape the future of your organization.

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Gary Lineker Places TV Production Company into Voluntary Liquidation Ahead of Tax Rises

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Former England footballer and broadcaster Gary Lineker has placed his television production company, Goalhanger Films, into voluntary liquidation as the UK government prepares to raise capital gains tax rates. The move is seen as a strategic decision to minimize tax liabilities before the upcoming increase in tax rates.

Co-owned with former ITV controller Tony Pastor, Goalhanger Films reported net assets exceeding £440,000 in its last published accounts. The liquidation comes in response to the UK government’s announcement in the recent Budget that capital gains tax rates will rise from 10% to 14% in April, with a further increase to 18% in 2025. By liquidating the company now, Lineker and Pastor will be able to take advantage of the current lower tax rate on distributions from the company’s assets.

Tony Pastor confirmed that Goalhanger Films is being “mothballed,” allowing both he and Lineker to focus on their growing podcast venture, Goalhanger Podcasts. The podcast platform, which hosts popular series such as The Rest Is History and The Rest Is Football, reported net assets of nearly £591,000 earlier this year, reflecting the success and rapid growth of the podcasting business.

The liquidation of Goalhanger Films follows the process of Members’ Voluntary Liquidation (MVL), which allows solvent companies to wind down operations in a tax-efficient way. This process enables business owners to treat distributions from retained earnings as capital gains rather than income, potentially yielding significant tax savings under the Business Asset Disposal Relief framework.

Goalhanger Films, launched in 2014, produced high-profile sports documentaries featuring figures like Mohamed Salah and Serena Williams. However, the shift towards podcasts marks Lineker’s strategic adaptation to the evolving media landscape, where podcasts have become a more lucrative and popular format.

Although Lineker stepped down from hosting Match of the Day after a 26-year tenure, he continues to maintain a strong presence at the BBC. He holds contracts to present coverage for major events, including the FA Cup and the 2026 World Cup.

Lineker’s financial move offers valuable lessons for business owners and entrepreneurs, particularly in anticipating tax changes and making timely decisions to maximize financial benefits. Business owners looking to close solvent companies may also find the MVL process an effective way to unlock value efficiently. Additionally, Lineker’s pivot to podcasting highlights the importance of adapting to emerging markets and shifting focus to the most successful ventures.

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UK Technology Secretary Considers Social Media Ban for Under-16s Amid Growing Concerns Over Child Safety

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UK Technology Secretary Peter Kyle has announced plans for new research into the effects of social media and smartphone use on children, hinting that the UK may follow Australia’s lead in considering a social media ban for those under 16. This move comes amid increasing concern over the impact of technology on children’s mental health.

Australia has already set its sights on prohibiting social media access for under-16s, with Prime Minister Anthony Albanese declaring that “social media is doing harm to our kids” earlier this month. Kyle has expressed his interest in this proposal, stating he is “looking very closely” at the Australian model and remains “open-minded” about implementing similar measures in the UK.

In 2019, a review by the Chief Medical Officer of the UK concluded there was insufficient evidence to draw definitive conclusions about the links between social media, smartphones, and mental health in children. However, Kyle believes that technology companies may hold crucial research on the issue, prompting his department to initiate a six-month study, as well as a multiyear project, to guide future government action.

The debate has been reignited by campaigns from parents and advocacy groups, particularly following the release of The Anxious Generation by American social psychologist Jonathan Haidt. The book suggests a link between rising childhood anxiety and depression and the increased use of smartphones, though some experts have questioned its findings.

The call for stronger regulation is gaining momentum, with the Safer Phones Bill, proposed by Labour MP Josh MacAlister, set to be debated in March. The bill includes provisions for banning social media use for under-16s. Additionally, Kyle has urged Ofcom, the UK’s communications regulator, to report on its progress with the Online Safety Act. New laws, set to come into force in the spring, will require tech companies to protect children online and remove illegal content.

However, civil society groups argue that Ofcom has not been stringent enough in holding tech companies accountable. They claim that current regulations may not go far enough to protect children from harm, and that companies are not doing enough to comply.

Kyle has issued a “statement of strategic priorities” for Ofcom, calling for greater integration of safety features on digital platforms, a more agile response to emerging issues like generative artificial intelligence, and stronger measures against disinformation.

Ian Russell, chair of the Molly Rose Foundation, welcomed the announcement, describing it as “a much-needed course correction” and urging Ofcom to take a bolder stance on child safety.

An Ofcom spokesperson responded positively to the draft priorities, noting that the final version will help shape future regulatory actions to protect children online.

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Gin and Tonic Overtakes Tea as Britain’s Favourite Drink

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Gin and tonic has overtaken tea as the nation’s favourite drink, marking a dramatic shift in British consumer habits, according to the latest findings in the Bacardi Cocktail Trends Report. The survey reveals that 44% of Britons now choose a G&T when meeting friends, narrowly surpassing the 41% who still prefer a traditional cup of tea. A further 15% of respondents were undecided between the two beverages, which have long been staples of British culture.

The rise in gin’s popularity comes as the UK gin market continues to thrive, maintaining its position as the largest in the world. Last year, gin sales reached £750 million, underlining the enduring appeal of the spirit that dates back to the 17th century. In contrast, tea consumption is on the decline. Sales of everyday black tea brands like PG Tips and Yorkshire Tea fell by 6% in 2022, amounting to £341 million. Research firm Mintel forecasts a further 8% decline in the tea market from 2023 to 2028.

The change in beverage preferences is reflected in the challenges facing Britain’s oldest tea brand, Typhoo Tea. The company recently entered administration, burdened with over £70 million in debt and struggling with diminishing demand. Meanwhile, the cocktail culture is flourishing, particularly among younger consumers. Nearly half of Gen Z respondents—aged 18 to 29—prefer celebrating special occasions with a cocktail instead of Champagne. Additionally, 35% of Gen Z consumers are more likely to choose a cocktail over beer, and 29% prefer it over wine, compared to last year.

Davide Zanardo, of Bacardi UK & Ireland, commented, “The G&T tops our poll for 2025, so it’s not surprising that it’s now rivalling tea as the country’s national drink.” This shift in consumer habits reflects a growing trend toward cocktails, such as piña coladas and mojitos, as part of an evolving drinking culture in the UK.

The transformation in British drink preferences presents both challenges and opportunities for businesses in the beverage sector. While traditional tea brands face declining sales, the spirits market is well-positioned for growth. As consumer tastes evolve, companies in the industry will need to adapt to this new landscape, embracing the rise of cocktails and changing expectations around beverage consumption.

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